Jennie's 'Ruby': A Dazzling Solo Leap for the K-pop Icon

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BLACKPINK's Jennie is making waves in the music industry with the release of her first solo full-length album 'Ruby'. This album showcases Jennie's true potential as a solo artist, garnering intense interest from fans worldwide while also eliciting diverse reactions.  

Album Overview and Musical Achievements

'Ruby' consists of 15 diverse tracks, including the title song 'like JENNIE'. The album holds special significance as Jennie took charge of producing it herself, infusing it with her musical identity and vision. Upon release, 'Ruby' dominated both domestic and international music charts, proving Jennie's power as a solo artist. It topped real-time charts on major Korean music sites and reached No. 1 on iTunes 'Top Albums' charts in 21 countries and regions.

Source of Inspiration and Global Collaborations

Jennie revealed that the album was "inspired by Shakespeare's play 'As You Like It', incorporating themes of birth, love, faith, and zenith". This demonstrates Jennie's growth from a pop star to a profound artist. The album features collaborations with world-renowned artists such as Childish Gambino, Doechii, Dominic Fike, Dua Lipa, FKJ, and Kali Uchis, reaffirming Jennie's international status.

Special Album Version and Pop-up Event

The physical album of 'Ruby' includes a 'JENNIE Only Audio' version where Jennie performs all vocals without featuring artists. Additionally, Jennie held a 'Rubify' pop-up event in Seoul to celebrate the album release, bringing her closer to fans.

Music Video and Performance


The 'Like JENNIE' music video gained attention for its elaborate production and powerful performance. Jennie's appearance in a red spacesuit and stylish group choreography caught viewers' eyes, with international fans praising it as "a performance that even AI couldn't create".

'Ruby' Signaling a New Beginning

Regarding this album, Jennie stated, "It symbolizes the beginning of a new chapter in my musical life," adding, "Working on this album was a precious process of growing as an artist and finding my true voice". The album title 'Ruby' is derived from Jennie's middle name, representing her identity.

Conclusion

'Ruby' is an album that fully embodies Jennie's musical growth and vision as an artist. Through this album, which blends her experience as a BLACKPINK member with new challenges as a solo artist, Jennie is expected to exert an even more brilliant presence in the global music market. All eyes are on Jennie's future steps as she sets a new milestone in the world music industry, transcending K-pop.

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